As everyone knows, facebook and twitter are the new ‘it’ in social media and social media is the new ‘must’ in marketing. Facebook and twitter users have given rise since both networking sites just started and now both are massive sites with millions of users worldwide. With the rise of social media and the increasing use and dependence of the internet and decreasing print publication sales, more marketers are starting to turn to social media to market products and spread their brand. Including fashion brands.

Here is what social media sites like facebook and twitter has to offer for fashion brands:
-Updates fans, fashion worshippers and the media of course on the insides of the company. ie. the release of a new collection.
-Brand control in a way that updaters could present and control the brand they want others to see it. Before social media, fashion brands are usually left for print publications like magazines, newspapers and the tv for brand control. This will be extremely useful when the brand gets negative press.
-Communication. The word speaks for itself.
-Advertise. Sites like these could drive traffic to the brand’s main website itself. With higher traffic, it might just mean higher online sales!
-With frequent updates, fans or followers might just talk more about the brand on their own sites and that would result in spreading knowledge of the brand and the web continues and results in sending more traffic in.
-Feedback on ideas from followers.
-Gives the brand a friendly, approachable image. Fashion brands, especially high fashion brands are usually perceived to be elitist clothing lines, with social media, these luxury brands could manipulate it and promote themselves as a friendly and approachable brand.

What’s been mentioned above arent just meant for fashion brands, any other product line could make use of social media to carry out and achieve the following.

Here is an article i came across on why luxury brands should embrace social media:
http://www.forbes.com/2009/10/14/social-media-luxury-brands-cmo-network-gers.html

I stand by the points and reasons stated in the article that advises luxury brands to embrace social media. With social media, luxury brands get to communicate with their following with their own voice other than through traditional media via magazine pages etc and their usual fashion shows.

& LOOK,
even the ever popular fashion magazine Vogue is turning to the web!
http://jezebel.com/5405903/anna-wintour-wants-some-of-that-obama-web-magic

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